by Surly » Tue Jul 20, 2010 2:03 am
Scott and Bigwavedave are correct on this subject; I used to work for both Universal and WB/Rhino, so I'm familiar with the subject. The minimums can be about 5,000, but I've known Rhino and maybe even Sony to do 3,000, but as stated above, it's only going to make sense for you if you have the money to invest in doing a number of titles at once. If you do a reissue through Rhino, it's cheaper to do just an album - if you add bonus tracks, it becomes a "compilation" and the minimums go up. That's why Wounded Bird did a 2-fer of Kissing The Pink's "Naked" and the self-titled 5-song EP - even though there were some duplicated tracks, a 2-fer did not count as a compilation, so it was cheaper than them just doing "Naked" and only adding the non-LP tracks from the EP. Weird, but true. Sony, on the other hand, will "give away the store," so that's why Wounded's Sony reissues are all rich with bonus tracks, as there is no premium for them to be included.
However, what we've seen is that a lot of these labels, particularly Wounded Bird, rely on consumer suggestions to release CDs. I can't take full credit for all of these, but I know I've helped get stuff out by suggesting such things as One To One, Kissing The Pink (those are my LPs that they scanned for the artwork), Limited Warranty, and Until December (they wrote back to me on that one; asking for info on the singles). So, it really does help in some cases to send suggestions. Again, I know I'm not the only one to suggest these titles to them. The Wounded Bird guy can be detached and dismissive in replies, but again, I know for a fact that he releases based on suggestions from both consumers and the labels. Each label has a sales rep pitching reissues to these guys.
To help filter suggestions:
Wounded Bird - reissues product from Sony and Warner/Rhino.
Friday Music - they've done Warner/Rhino and BMG (now Sony)
Renaissance - mostly Sony, but some Universal
Collector's Choice - lots of Universal and EMI. They now own American Beat, which has done a lot of Universal stuff.
So, try to focus reissue suggestions based on the labels that these reissue companies tend to work with.
One other thing to note: if you are thinking of doing reissues, consider selling them online only. Selling to stores means you'll have to pay a distribution fee as part of the label deal, along with paying to have a distributor handle your product.
"Words like conviction can turn into a sentence"