Had a conversation last night with a guy who works in advertising, specifically in the business of acquiring songs for television commercials. I aksed if he got lots of requests for 80's NW songs as I keep hearing them more and more in TV ads. He said yes and that we (or anyone that was a teenager in the late 70's and 80's) are referred to as the "new boomers" in the ad industry and that we will be aggressively marketed to for the next 10 years or so.
I thought that was a funny term, actually.
(opening shot of bald middle-aged man driving through the mountains. Ramones' "Blitzkrieg Bop" on the soundtrack)
V/O: You called your music "punk"...
(qick montage of 80's icons: Molly Ringwald, Rubik's Cube, Reagan, etc.)
V/O: You questioned authority...
(quick montage of 70's punks and footage of the Berlin Wall coming down)
V/O: ..and your rebellious spirit lives on in the new Lexus.
(close-up shot as balding middle-aged man turns up car stereo and smiles wistfully, removes expensive tie-clip and replaces it with safety pin)
V/O: The new Lexus...ushering in the "new wave" of quality performance.
For someone who was twentysomething in the 90's, replace the Ramones with Nirvana, change the punk footage to shots of grunge kids getting coffee and crowd surfing and wait 15 years.[8D]
